Personal Branding During Reinvention or a Pivot
If you are thinking of rebranding yourself during this time of reinvention, listen as Dr. Fatimah shares what happened when she was unprepared for a question about her branding for her side business that was the catalyst for this episode. She shares three things that she hopes will help you with your rebranding journey.
When you are in the middle of a change or managing multiple roles, lean into these three things for your personal branding. The first thing is to zoom out to the big picture of who you are and what you bring. Second, look forward and ask yourself, where am I going? And the third thing is to be present to the moment at hand and tap into your passion for the work.
A final tip from Dr. Fatimah: when updating your profile, look at profiles of professionals at the level of work you desire or want to do, and see how they describe themselves. You may get some ideas on how to describe the new you.
In This Episode
[01:05] Welcome back, everyone!
[01:54] Listen, as Dr. Fatimah talks about what personal branding looks like when you are reinventing.
[03:11] Dr. Fatimah shares an embarrassing but eye-opening experience she faced in a recent networking event.
[06:35] She describes her blunder with personal branding when asked to describe the work she does separate from Beyond The Tenure Track.
[09:12] Dr. Fatimah shares some things she thinks might help you as you are looking at your branding.
[09:35] The first thing would be to zoom out to the big picture of who you are and what you bring. She shares her approach to a long overdue LinkedIn update.
[15:36] Look forward, where am I going? It is the second thing you need to do when you are thinking about rebranding.
[18:12] The third thing is to be present to the moment.
[21:23] Dr. Fatimah would like to hear from you on Instagram or Facebook and hear some personal brand challenges you have had.
[22:00] How to look at profiles of professionals at the level of work you desire and see yourself doing to learn how to describe yourself.
[26:16] Thank you for listening!
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