How to explain research to employers
A recent PhD grad in Sociology emailed me with the following question. Her academic advisor suggested she reach out to me for support in making the connection between her qualitative research and business leaders. “I am a recent PhD grad looking to apply my skills outside of academia, and was wondering how can I prep for meetings with business leaders to discuss qualitative research and its benefits?” I didn’t have the opportunity to ask this PhD grad any follow-up questions about the type and purpose of these meetings or to clarify what she means by “business leaders.” In my reply, I assumed she means employers and professionals she may meet through networking and job interviews. Know what you do. When speaking with employers and anyone outside of your discipline you must be able to describe what you do in clear, jargon free [...]